The holiday season is the most lucrative time of the year for many retailers, with the National Retail Federation reporting that Americans are...
Author - Ray Sheehan
Ray Sheehan has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader and an innovative thinker in the special events industry.
In an increasingly noisy world, brands strive to build authentic human connections. Interactive workshops offer an impactful yet underutilized means...
National companies give out thousands of dollars worth of gift cards to small local retailers during their holiday season brand activation events not...
Trade shows offer remarkable opportunities for companies to increase brand recognition, generate leads, and showcase their latest offerings. However...
A multi-sensory experience is an immersive and interactive display that engages many of your customers’ senses. However, these campaigns...
While you might see the sudden experiential marketing events that are pop-ups online and think they are sudden and impromptu, this notion couldn’t be...
In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become...
If you’re a business leader, chances are high that you already have an advertising budget allocated for your annual or seasonal marketing campaigns...
When it comes to marketing a brand, the two big measures of success are getting new customers, and ensuring that those customers are loyal. More and...
Gaining new customers begins with capturing their attention. That is why businesses spend billions of dollars on marketing each year, but capturing a...
When building a business, it’s critical to have a keen focus on branding. After all, the brand is what will resonate with clients or customers and...
Events can activate your brand like no other marketing tactic. They create powerful and enduring connections with members of your target audience...
Millennials make up at least 25 percent of the US population. They often research online, visit stores to test out products, and religiously read...
The main difference between experiential marketing and other forms of marketing is that it allows consumers to actively engage with the marketing...
Brand activation events are a fantastic way to grow your business, but executing a great event is different from deciding whether the...