The Importance of LinkedIn for Career Growth

LinkedIn has transformed the way professionals connect and engage with each other. It has become the go-to platform for recruiters, hiring managers, and professionals seeking new opportunities. Having a strong and optimized LinkedIn profile is essential for career growth for several reasons.

Firstly, LinkedIn allows you to showcase your professional achievements, skills, and experience in a structured and easily accessible format. This makes it easier for recruiters and potential employers to find and evaluate your profile.

Secondly, LinkedIn provides a platform to build and expand your professional network. By connecting with colleagues, industry leaders, and influencers, you can stay updated with the latest trends, job openings, and opportunities in your field.

Lastly, LinkedIn offers a range of features and tools that can help you enhance your professional brand and reputation. From publishing articles to joining industry-specific groups, LinkedIn allows you to position yourself as an expert and gain credibility in your field.

Understanding the LinkedIn Algorithm

To optimize your LinkedIn profile for career success, it is crucial to understand how the platform’s algorithm works. LinkedIn’s algorithm determines the visibility of your profile, posts, and engagement within the platform. By understanding the algorithm, you can tailor your profile and activities to increase your visibility and reach.

LinkedIn’s algorithm prioritizes content and profiles that generate high engagement. This includes likes, comments, and shares on your posts, as well as the engagement you provide to others’ content. The algorithm also considers the relevance of your profile to specific search queries and the connections and interactions you have with other users.

To increase your visibility on LinkedIn, focus on creating high-quality content that resonates with your target audience. Engage with other users’ posts by leaving thoughtful comments and sharing valuable insights. Additionally, ensure that your profile is complete, up-to-date, and optimized with relevant keywords. However, if you can find relevant keywords, consider hiring a professional LinkedIn profile writing service to take care of the keyword research process for you.

Optimize Your LinkedIn Profile Headline

When people stumble upon your LinkedIn profile, one of the first things they’ll see is your profile headline. This concise statement plays a crucial role in summarizing your professional identity and value proposition.

So, to ensure that your LinkedIn profile headline is optimized, it’s important to incorporate keywords that are relevant to your industry, job title, and skills. This will increase the likelihood of your profile appearing in relevant search results. Additionally, make sure to showcase your unique selling points and accomplishments to make your headline stand out.

Crafting a compelling headline can have a significant impact on how others perceive you as a brand. As such, it should be succinct, impactful, and memorable. Consider using action verbs and power words to effectively convey your expertise and the value you bring to the table.

Craft a Compelling Summary

Your LinkedIn profile summary is an opportunity to showcase your personality, experience, and career goals. It is a brief overview of your professional journey and what sets you apart from others in your field.

To craft a compelling summary, start with a strong opening statement that grabs attention and entices readers to continue reading. Highlight your key accomplishments, skills, and expertise, emphasizing how they align with your career goals.

Use bullet points or short paragraphs to make your summary scannable and easy to read. So, incorporate relevant keywords into your profile to optimize it for search results. Lastly, end your summary with a call to action, inviting readers to connect with you or explore your work further.

Showcase Your Skills and Expertise

LinkedIn provides a dedicated section for you to showcase your skills and expertise. This section allows you to list your core competencies and strengths, making it easier for others to understand your areas of expertise.

When selecting skills to include in this section, focus on those that are relevant to your current or desired role. Be specific and avoid generic terms that may not accurately reflect your skills. Additionally, consider asking colleagues and connections to endorse your skills, as this adds credibility to your profile.

Regularly review and update your skills section to reflect your evolving expertise and the demands of your industry. This will ensure that your profile remains current and aligned with your career goals.

Leverage Recommendations and Endorsements

Recommendations and endorsements are powerful tools on LinkedIn that can enhance your professional reputation and credibility. They provide social proof of your skills and expertise, making it easier for potential employers or clients to trust your abilities.

To leverage recommendations, reach out to colleagues, supervisors, or clients who can speak to your work. Request a personalized recommendation that highlights specific projects or achievements. When receiving endorsements, ensure they come from individuals who can genuinely vouch for your skills.

Displaying recommendations and endorsements on your profile adds credibility and differentiates you from others in your field. Regularly review and update these sections to reflect the most recent feedback and testimonials.

Utilize Keywords for Visibility

Keywords play a crucial role in optimizing your LinkedIn profile for search results. By including relevant keywords throughout your profile, you increase the chances of appearing in searches related to your industry, skills, or job title.

Start by conducting keyword research to identify the most commonly used terms in your field. Incorporate these keywords strategically in your headline, summary, work experience, and skills sections. However, ensure that the keywords flow naturally and do not compromise the readability or coherence of your profile.

LinkedIn also provides a feature called “Skills & Endorsements,” which allows you to add specific skills to your profile. Be sure to include relevant keywords in this section as well to increase your visibility.

Build a Strong Professional Network

Creating a robust professional network is crucial for maximizing the opportunities and connections available on LinkedIn. The size and diversity of your network play a significant role in expanding your reach and visibility.

To establish your network, begin by connecting with classmates, colleagues, and other professionals you personally know. Extend your reach by reaching out to individuals you meet at industry events or through mutual connections. Additionally, consider joining LinkedIn groups and communities that are relevant to your field to connect with professionals who share similar interests.

When sending connection requests, make sure to personalize your message in order to make it more meaningful and engaging. Explain the reasons why you would like to connect and highlight how you can potentially contribute value to each other’s professional journeys.

Maintaining an active and engaged network is equally important. Regularly interact with your connections’ posts, share valuable content, and provide support or advice when relevant. These actions help strengthen your relationships and keep you informed within your network.

Engage with LinkedIn Groups and Communities

LinkedIn groups and communities provide a platform to connect with professionals who share similar interests, goals, or industry affiliations. Joining and actively participating in these groups can expand your network, foster valuable connections, and position you as an industry thought leader.

To find relevant groups, search for keywords related to your industry or areas of interest. Review the group’s description, membership size, and activity level to determine if it aligns with your goals. Join a few select groups to start with, as being an active member in multiple groups can be time-consuming.

When engaging in groups, focus on adding value to the discussions and conversations. Share insights, ask thoughtful questions, and offer helpful resources or advice. Avoid being overly promotional or self-serving, as this may deter other group members from engaging with you.

Share Valuable Content and Insights

One of the most effective ways to enhance your professional brand on LinkedIn is by sharing valuable content and insights with your network. By positioning yourself as an expert and providing valuable information, you can attract the attention of potential employers, clients, or collaborators.

Consider sharing articles, blog posts, or industry news relevant to your field. Offer your perspective or analysis on the content you share to add value and encourage discussion. Additionally, create and publish original content on LinkedIn’s publishing platform to demonstrate your expertise and thought leadership.

Regularly review engagement metrics such as likes, comments, and shares to understand which types of content resonate most with your audience. Tailor your content strategy based on these insights to maximize your impact and reach.

Use Multimedia to Enhance Your Profile

LinkedIn allows you to enhance your profile by incorporating multimedia elements such as images, videos, and presentations. These visual elements can make your profile more engaging and memorable.

Consider adding a professional headshot as your profile picture to create a positive first impression. Include images or videos that showcase your work, such as project presentations, speaking engagements, or portfolio samples. Ensure that the multimedia elements you choose are relevant, high quality, and aligned with your personal brand.

When adding multimedia to your profile, provide context and descriptions to help viewers understand the purpose and relevance of each element. This will make your profile more accessible and informative.

Monitor and Measure Your LinkedIn Success

To ensure that your efforts on LinkedIn are yielding results, it is important to monitor and measure your success. LinkedIn provides several analytics and insights tools that can help you track your profile’s performance and engagement.

Regularly review metrics such as profile views, post reach, and engagement rates to gauge the effectiveness of your activities. Identify patterns or trends in the data to understand what resonates most with your audience and optimize your strategy accordingly.

Additionally, track the number of connections, recommendations, and endorsements you receive over time. This will give you a sense of your network’s growth and the impact of your professional interactions.

Additional Resources for LinkedIn Profile Optimization

Optimizing your LinkedIn profile is an ongoing process that requires continuous learning and improvement. Fortunately, there are several resources available to help you stay updated with the latest best practices and techniques.

LinkedIn Learning offers a range of courses and tutorials on various aspects of LinkedIn profile optimization. These courses cover topics such as personal branding, networking, and social media marketing. Consider investing in these resources to enhance your LinkedIn skills and knowledge.

Additionally, follow industry thought leaders, influencers, and LinkedIn experts to stay informed about the latest trends and strategies. Engage with their content, ask questions, and learn from their experiences to further refine your approach.

Wrapping Up

Optimizing your LinkedIn profile for career success is a powerful strategy to attract opportunities, expand your network, and position yourself as an industry expert. By implementing the strategies and techniques discussed in this article, you can enhance your professional brand and increase your visibility on LinkedIn. R

emember to regularly update and refine your profile, engage with your network, and share valuable content to maximize your impact. Also, don’t forget to utilize LinkedIn’s analytics tools to monitor your progress and make informed decisions about your profile optimization strategy. However, if you can’t do this on your own, consider hiring a professional LinkedIn profile writing service like Content Development Pros to take care of everything for you.

The post Optimizing Your LinkedIn Profile for Career Success appeared first on SiteProNews.

It’s important to understand why e-books are such important marketing tools so that you might be able to implement them into your marketing strategy.

What Is an E-book?

The term ‘E-book’ simply stands for ‘Electronic Book’. As the name suggests, e-books are digital books that are published, accessed, and read on the internet using smart devices, rather than being published on paper. But why have E-books become so popular? And are they better than traditional paper-based books?

Why are E-books So Popular Today?

E-book writing has become an important marketing tool for businesses in recent years. This trend can be attributed to the growing popularity of electronic reading devices, such as tablets and e-readers, as well as the increasing use of the internet for information gathering and purchasing.

What E-books Can Do That Traditional Books Can’t

There are a few benefits to reading e-books that might make them superior to traditional paper books, especially when it comes to marketing.

E-Books are More Portable

You can carry hundreds or thousands of e-books on a single device, such as a smartphone or e-reader, making it easier to take your library with you wherever you go. For brands and businesses, this means that it is easier than ever to put long-form information into the hands of their customers. They no longer need to rely on shipping and delivering physical books, and they’re able to save money by cutting out this process.

E-Books Can Be More Accessible

Many e-book platforms offer options for adjusting text size, font, and background color, making it easier for people with visual impairments to read. In a world with a greater awareness of acceptance and accessibility, E-books allow brands and businesses to cater to the differently-abled and reach a segment of the market that might not have been possible previously.

E-Books Can Be Searchable

With an e-book, you can quickly search for a specific word or phrase, making it easier to find specific information or passages. This makes it easier for customers to find the information that they are looking for, allowing brands and businesses to share long-form information that answers several questions their customer base might have, and generally doing a better job at keeping their customers informed. If your customers have a question about your brand, they must find the answer easily, or else they may lose interest in your brand and move on to a potential competitor.

E-Books Can Be Interactive

Today, brands find immense value in using the internet to build deeper relationships with their customers, and consistently interact with them on a more personal level. E-books are one device for this interactive relationship between brands and businesses on the internet. For example, some e-books offer interactive features, such as audio or video clips, hyperlinks, or other multimedia elements that can enhance the reading experience, and allow readers to experience and interact with the brand in immersive ways that weren’t possible in the past.

E-Books Can Be Cheaper

In some cases, e-books may be less expensive than physical books, especially if you purchase them from an online retailer. In marketing, price is always an important factor. Businesses want the most bang for their buck. Sharing the same information with their customers using printed media would be far more expensive, but using E-books allows businesses to curtail their budget, or use that money where it’s needed more.

How E-books Are Used in Marketing

One of the main advantages of e-book writing for businesses is the ability to reach a wider audience. E-books can be easily distributed online and accessed by anyone with an electronic device, regardless of location. This makes them an effective marketing tool for businesses looking to expand their reach beyond their local area.

Showcase Brand Expertise

In addition to reaching a wider audience, e-books also offer businesses the opportunity to showcase their expertise and establish themselves as thought leaders in their industry. By writing an e-book on a topic related to their business, companies can demonstrate their knowledge and credibility to potential customers. In this way, E-books allow businesses to earn the trust of their clients.

Lead Generation

E-books can also be used as a lead-generation tool. By offering an e-book as a free download in exchange for an email address, businesses can collect valuable contact information from interested individuals. This can then be used for future marketing efforts, such as email campaigns or targeted advertising. Today, the internet relies heavily on data. This data can be used to better understand the spending habits and online behavior of customers so that businesses can cater specifically to their needs, and market to them in hyper-focused ways that would not have been possible just a few years ago.

Market Analytics

Another advantage of e-book writing is the ability to track the success of the marketing effort. With digital tracking tools, businesses can see how many people have downloaded and read their e-books, as well as other valuable metrics such as how long they spent reading and where they were located. This allows businesses to fine-tune their marketing strategy and make adjustments as needed.

Publish Your E-book

E-book writing has become an important marketing tool for businesses due to its ability to reach a wider audience, establish expertise, generate leads, and track progress. As the use of electronic devices and the internet continues to rise, e-book writing will likely become even more popular as a marketing tool. If you’d like to publish an e-book as part of your business’s marketing strategy, consider hiring a team of dedicated professional e-book writers. They’ll write your e-book for you, so you can focus on the other parts of your business.

The post How E-book Writing Became an Important Marketing Technique appeared first on SiteProNews.

Aim to leave a lasting impression with your words and ensure that skimmers and time-constrained readers remain engaged. Here are some tips to help you write compelling web copies and achieve these objectives. 

These web copywriting tips apply to all, whether you have a sophisticated tech website or an emotion-driven website for a non-profit organization. 

1. Understand the Needs of Your Audience

The content should resonate with the visitors to your website. If potential visitors to your website get the impression you are addressing a different audience, they’ll immediately leave. 

Writing content that appeals to your audience will be easier if you thoroughly understand their preferences, requirements, and aspirations. Ignoring the audience’s needs and writing something without in-depth knowledge of the market can immediately make you lose your customers. 

2. The Content Should Be Consistent and Authentic 

Authenticity is crucial if you wish to showcase your personality in the web copy. It could be helpful to begin by annotating a few phrases that best describe your business, the brand value, service, and customer connection. 

It might be fascinating to adopt the aesthetic of companies you adore. However, you should consider if doing so would be profitable and define the character of your company. 

If your brand is laid-back and conversational, communicate in that manner. You can go all out with defining what your company is all about. Because your website serves as an expression of the brand image, the web copy must reflect that.

After you’ve developed a sense of who you are, formulate a tone that you and everyone who works for you can follow. Maintaining consistency will increase your audience’s willingness to believe and recognize you.

3. Keep It Simple

Your choice of words and sentence structure should be as simple as possible, even if the subject matter is complicated. It will not only make it easier for you to write but will also engage more viewers. 

• Make your sentences concise and simple.

• Don’t use jargon. If you have to use jargon, consider adding a glossary or the definitions of certain words after you’ve used them.

• Use illustrations to effectively convey complicated concepts wherever you can, along with brief subtitles and infographics.

• Use structuring elements like capital letters, typefaces, and key points if they are consistent with the branding to emphasize important ideas or CTAs.

• Before editing, proofread everything you wrote. Did you use unnecessary terms? Can a concept be communicated in a more transparent, shorter manner?

• Ask someone to proofread it for you. 

4. Make Your Copy SEO-Friendly

If you can, consider investing in competition and customer keyword research to learn what your targeted customers are looking for. It will provide you with the crucial information you need to ensure your content addresses pressing issues for which the audience wants solutions. 

So, use the exact phrases and search terms people use while conducting searches.

5. Think Holistically 

Most people believe that the audience only looks at the pictures. Even though we categorically disagree with that assertion, we recognize the value of strong graphics and design. 

Making sure that infographics work hand in hand with your message is essential. The two have to complement one another to improve your website and present a distinct brand image and services you have to offer. Choosing pictures and graphic components that go well together will be simpler if you’ve previously defined your style or personality and brand identity.

Consider whether subtler illustration techniques or a distinct photography approach best convey your idea. Take inspiration from other websites, but always follow your instincts and do what comes naturally to you.

6. Invest Time and Effort

Have you ever visited a website with spelling mistakes or unclear language? You’ve most likely left it immediately. Here’s why writing a compelling web copy is essential. It can influence opinion, build trust, and drive sales. So, not investing your time and effort in producing good quality content can hurt later.

Hire a talented copywriter if you can afford to do so. You can use online tools like Grammarly, which assist in proofreading the text for grammatical errors. You can also ask a trusted friend or relative proofread your work to look for mistakes and ensure general coherence.

7. Make It Engaging for the Readers 

The website’s material should be interesting, not dry. The narrative presented on the website should always be engaging, instructive, and, most importantly, congruent with the reader’s goals.

You can produce content that draws readers immediately, even if your readership prefers a more structured form and vocabulary. For example, if you run a manufacturing business, add case studies and a narrative to demonstrate how your goods and services have benefited customers.

For ages, sharing stories has been integral to our tradition and way of life. Why not incorporate it into your web content?

8. Be Humane

Using fancy words, metaphors, and parables to decorate your web copy might be fascinating. But you’ll have to resist the urge to release your inner creative writer.

However, the simple, most effective approach to communicating with others is to use words that are used more commonly in day-to-day communication. Examine your writing and consider if you would use particular phrases or clauses in a conversation; if not, remove them.

9. Hire Professional Web Copy Writers

If you want compelling and attractive web copies for your websites, what’s better than getting help from professionals who know precisely what your audience is looking for. 

Content Development Pros have so much to offer in this respect. Click here to learn about their web copywriting services.

The post 9 Tips to Write Compelling Web Copy appeared first on SiteProNews.

Web designers must understand website color psychology and implement it in their designs. This blog post discusses three crucial things you must remember when choosing colors to design a website.

3 Things to Consider When Choosing Colors for Your Website’s Design

Colors in web design play a vital role as it’s the brand’s first impression on its audience. In today’s fast-paced digital world, colors are important to identify a brand uniquely. These colors are all around social platforms, too, to create consistency in the brand identity.

Here are the three most important things to remember when choosing colors to design a website.

1. Brand Identity

For any business, creating a unique brand identity is essential. What are the company’s values, and why should a customer do business with that particular brand, all communicated via the brand’s representation? These include physical or visual manifestations such as color.

A color chosen for web design will be the first way of communicating what the brand’s about. The colors help communicate the brand’s purpose and which things lie at the core of the brand. Moreover, colors hint to the audience about what they must expect from a business.

Hence, you must understand what each color signifies when working with website color psychology. You can use this information to align the colors with the brand’s identity. Here are some commonly used colors in web design and what each represents.

Only some colors are well-suited for a particular brand. Hence, you must first identify the company’s purpose, its values, and the message it wants to communicate to its audience. Then, you can decide which colors you want to use for the company’s website.

2. Target Audience

Every business approaches a particular population to turn them into regular audiences or loyal customers. The ways to capture this ideal customer base include tactically using colors in web design. You must have a detailed buyer persona to understand which colors might work well for a specific business.

You’d need to understand the gender and age of the audience to choose a color. For instance, the color purple works well in attracting a more feminine crowd or people looking for luxury products. However, the color might not work well with people constantly looking for new fast-food joints.

Furthermore, it’s vital to remember that the audience of a business’s website isn’t always customers. Prospective partners are also looking at the brand through the lens of color. Hence, focusing on and understanding the target audience’s needs can help businesses go a long way.

3. Competitor’s Approach

Certain colors are so popular in an industry that all the brands in this sector have similar brand colors. For instance, most of the businesses in the healthcare sector use blue to create dependability. While it looks good, it doesn’t stand out from the crowd.

Hence, when using website color psychology, know the competitor’s approach. If there’s an observable trend, you can break it in subtle ways. The best way is to introduce another shade as an accent color that also signifies the brand’s values.

A business can be viewed distinctly and identified as a brand through unique colors and combinations.

You can go for a monochromatic palette for a harmonized look or try a complementary color opposite the base color on the color wheel. Using complementary colors creates high contrast and looks visually appealing. Businesses working with kids’ wear can use this approach to attract parents and create a playful environment to reduce stress. Moreover, contrasting colors can help customers easily find the CTA button for prompt purchases.

To Sum It Up!

Understanding website color psychology is a handy trick for web design. Colors have a direct impact on the user experience. While some can energize customers and take prompt action, others can tire them.

Every company providing top-notch web designing services follows color psychology. A clear brand purpose, audience, and competitor’s approach are also essential in deciding which colors to use for the website.

The post Web Design and the Science of Colors appeared first on SiteProNews.

1. Header

As the name suggests, a header is situated at the top of the web page. It is the first thing that people see before scrolling down the web page. Needless to say, this placement renders the header a strategically important component of the website as it provides users with the core navigation of the website, allowing them to split and scan the website within seconds before heading over to the main page. If you have a look at the header of eBay or Microsoft, you will notice that it covers an area between 100 and 50 pixels and features the company’s logo, contact information, search box, basic categories of the website content, and links to social media pages.

2. Footer

Located at the bottom of the webpage, the footer marks the end of the website. Therefore, it usually comprises important links such as the contact page, site map, credits to the website creators, subscription field or button, badges, testimonials, brand identity signs, and terms and conditions.

3. Site Structure

If you are a website copywriter to better understand, consider the website’s structure as a directory having nested subfolders or a tree diagram. The home page is situated near the head of the site structure, right below the header. Therefore, it is of utmost importance that you create a site structure diagram before designing the website, as it helps in organizing the content and creates ease in navigation. Ideally, you should have at least three nested levels or tiers right under the home page. However, when designing a website, remember that less is more as the more complex your website will be the harder will it be for the users to keep up with the information. Hence, create a simple website structure yet provides the users with all essential information easily.

4. CTA Button

The call-to-action (CTA) button is an important part of the website as it encourages users to take a certain action- buy your products or services. An effective and engaging CTA results in conversions for a particular screen or page (such as subscribe, contact, and buy). In short, a CTA button tells your consumers to invest in your brand, resulting in boosting sales.

5. Main Navigation

Featuring five to eight page links to the most essential website pages, the main navigation is a horizontal row-like structure that you might often see on a webpage. Automatically highlighted when a user is in a particular section, the main navigation is designed to be evident and visible. However, when creating backlinks, make sure that the web page doesn’t look cluttered.

6. Secondary Navigation

Secondary navigation is the second tier of a website’s structure and refers to the web pages below the topmost level of the site. Unlike the static nature of the main navigation, the secondary navigation can vary depending on the website page you are browsing. It is usually placed either on the left-side of the screen or under the main navigation.

7. Page Titles

The page title of your website should use HTML’s H1 tag as it has an important role to play in your site’s search engine ranking. Situated at the head of the web page, developers have determined that most users will only be at the top of the website for less than thirty seconds, hence the page title should draw them in – be relevant and snappy.

8. Banner and Hero Images

Hero and banner images can be defined as the larger graphics (images) that you see at the top of the page. They are incorporated with the aim to grasp visitors’ attention. Therefore, it should include engaging images or videos of your brand’s products and services. You can even use sliders or carousels to make the web page more interactive.

9. Embedded Videos

Though not a basic part of a website, embedding a video improves your website’s overall ranking and keeps customers hooked. Being one of the top digital marketing trends, videos help in getting you more traffic as they bring your webpage to life. However, because they have a larger bandwidth, professional web copywriting services advise website creators to upload the video on Youtube and embed it into your site’s content. Click here to learn more about popular digital marketing trends.

Final Thoughts

Even though the developmental components of your website are a lot more complex than what we have covered here, understanding the basic anatomy of a web page should give you the upper hand when it comes to effectively communicating your requirements with your web copywriting services provider. Doing so will ultimately help you and your web designer create an intuitive website that attracts customers and results in lead generation.

The post The Basic Anatomy of a Web Page appeared first on SiteProNews.

Backlinks are an important factor when it comes to search rankings on Google. The more quality backlinks you include, the higher would be the chance of ranking at the top. In short, backlinks are a way to bring the audience to your website from another website. When your website is backlinked, it shows that your content is trusted and approved.

If you’re unsure how to get those valuable backlinks, then you have found yourself at the right place. In this article, we will share fresh and effective strategies to get you those backlinks you need to rank higher. Let’s dive right in:

1. Explore Top Referral Sources for Backlinking Opportunities

The first thing that you need to do in order to get more backlinks is to track the current ones that you’re getting. For that, you need to start looking at the top referral sources for your website. There must be a few websites that link to your content and give you the backlink.

Once you review what kind of websites are doing that and which specific type of content is being backlinked the most, you’ll be able to identify the content that does well. When you have this information, it becomes easier to create similar content or publish about similar topics to gain even more backlinks.

Knowing your strengths is key to capitalizing on them. You can find out your referral sources by using Google’s Universal Analytics. All you need to do is open the “Acquisition” tab, then click “All Traffic,” and then choose “Referrals”. There are several WordPress plugins that provide you with easy-to-read reports on your referrals, so you can consider utilizing those as well.

2. Build Partnerships with Outbound Links

If you’re a new platform with no backlinking or referrals, then a great way for you to establish those partnerships is to use outbound links. You can link high-profile and credible websites to your own content when you’re publishing something that is similar to their niche. This way you’ll be sending your traffic to these websites.

Then, you can reach out to these platforms via email to offer a partnership opportunity or to just introduce yourself. If the other party agrees, you can proceed to use their website in your outbound links while they backlink to the content you produce. These partnerships can be short-term or go on as long-term collaborations. Once you have built that trust, it would be easier for you to get backlinking from other sources as well.

3. Google Search Console Reports

Google Search Console reports are another excellent resource to find backlinking opportunities for your content. It is a free tool that Google offers to keep track of your backlinks and also provides you the necessary data to see what kind of websites are backlinking to your content.

Additionally, this report also offers valuable insights into possible opportunities for backlinking. The other amazing data that this tool offers includes a top linking sites report, which shows all the websites that have ever linked back to your website.

This will allow you to reach out to these platforms for more or continued collaborations. As these platforms have found your content valuable before, it would be easier to establish a partnership that sustains that for a longer period. You can also backlink their content and make this a collaborative project.

4. See What Your Competitors are Doing

Your competitors are another excellent resource for identifying possible backlinking sources. You can ethically find out what their strategy has been to gain backlinks and implement them for your own website.

There is much to learn from competitors when it comes to SEO and backlinking strategies. You can learn from the kind of content they publish and the sources of their backlinks. Make sure you pay close attention to the competitors who seem to be doing especially well in terms of website traffic through backlinks. What are the strategies that they use? What kind of content are they publishing? Which type of outbound links are found within their content?

It is actually very easy to get access to the complete backlink profile of any website. SEMrush is an excellent tool that can provide you with this kind of data. All you need to do is enter your competitor’s website domain in the Backlink Analytics tool on SEMrush, and it will give you a comprehensive report. Make sure you analyze this report closely to understand where most of their traffic is coming from with respect to backlinks.

5. Capitalize on Broken Links for New Backlinks

Another smart strategy for gaining new backlinks is to look for broken links of your competitors. Broken links are any links that either don’t work or don’t exist on a website any longer. These links are often formed when the source website deletes them or replaces the link.

When you find a broken link on a website that is relevant to your website’s content, then you can reach out to them to pitch your own domain as an alternative. Often times, these platforms would be more than happy to replace these broken links to backlink your content if it is relevant.

You will not only be building backlinks for yourself but you will also be helping these websites fix the broken link issues, which will allow you to build trust and create an opportunity for longer term partnership.

Final Thoughts

Backlinking is very important for websites to garner higher views and bring new audience to their platform. Moreover, search engines like Google tend to rank the websites with more and quality backlinks higher than those without them.

By using the strategies that we have discussed above, you can easily create more opportunities of white hat link building for your website content. However, make sure that the kind of content you’re posting is actually valuable and high quality because that is what it comes down to eventually.

The post How to Go About Getting Those Valuable Backlinks for SEO? appeared first on SiteProNews.

Web content is the pillar of a website. Good web copy will set your website apart from others. Ultimately, it is the web content that wins the heart and wallet of your customers.

So, what is required to write effective web content? Here I will share with you the dos and don’ts of effective web copywriting.

Dos of Web Copy Writing

1. Write Effective Headlines

Writing effective headlines is important to grab the attention of online users. You should spend some time coming up with compelling headlines. The headline of the web copy is the first thing that most users will see when entering the website. So, it must be done right.

You must create enticing headlines for your web copy. The headlines should be direct and concise. You include power words in our headlines. Power words evoke an emotion and a response. The words in the headline should compel people to continue to read the web content till the end.

You can use headline analyzer tools such as Sharethrough Headline Analyzer. The tool scores your headline based on a multivariate linguistic algorithm. Moreover, the tool also offers suggestions to improve the engagement and impression of the headlines.

2. Explain Benefits to Readers

You must explain the benefits of your product in a web copy. Listing features is important. However, your main focus should be on how the product features will benefit users.

People buy products because it offers some value to users. They may buy a product to solve a problem or get entertained. Your web copy must highlight benefits for users. This will make the web copy more compelling for online users.

Management expert Simon Sinek says that you need to start with ‘why’ instead of ‘what’. He says that people are convinced by not what you do, but why you do it.

You should tell the readers why buying the product is important for them. You must make people understand the benefits of buying the products. This will result in an increased conversion rate for your website.

3. Customize Content Based on User Intent

User intent refers to the intention of users in browsing your website. Online users can click on your site for different reasons. The three main reasons people click on a website include getting information, comparing information, and making a purchase.

Users want to know more about your company or products. They may also compare the information such as prices and offers with that of the competitor. Lastly, users may want to make a purchase.

You should align your web content based on the intent. The web content should address the intent of the user is browsing your website. It involves assisting a customer in different stages of the buying process.

Focusing on the user intent will result in increased time users spend on a website. It will also reduce the bounce rate – the time it takes for users from entering a website and clicking on the back button. The result will be a positive impact on the search engine ranking of a website.

4. Use Positive Words in Content

You must use positive words in your web content. The content should have a solution-oriented tone. In other words, the web copy should focus on the solutions rather than the problems.

A web copy with negative stuff will likely discourage customers from exploring further.

Suppose that your company deals with gold coins and bars. Instead of focusing on reduced prices, the web content should focus on the opportunity to profit due to low prices. Users will more likely make a purchase when you show them the positive aspect of a situation.

A positive tone will help you gain the trust of online users. You must highlight the opportunities for your target audience in your web copy. Shedding light on the positive aspects will impel the customers to take the desired action.

5. Analyze Your Web Copy

You must analyze your web copies to find out what type of content are a hit among online readers. Find out about web pages that receive the most online traffic.

You can use Google Analytics to analyze the traffic of your web pages.

Determine whether short or long-form content gets the most traffic. You should also look at the headline length of high-traffic web copies.

You must use A/B testing to analyze the performance of web copies containing a call to action. A/B testing is effective in analyzing web pages that prompt users to take an action such as signing up for a newsletter, downloading a guide, or making a purchase. The testing will allow you to test versions of web copies that are most effective in convincing users to take an action.

Don’ts of Web Copy Writing

1. Craft Content Without Planning

Planning is important before you write a web copy. Failing to plan is failing to write an effective web copy.

You must plan to make your content compelling for the online audience. Start by researching the target market. Find out about their likes, dislikes, fears, and problems. Understanding your target audience will help you customize the web copy.

You should understand the education level, income, and preferences of your target market. Consider listing items from the most important to the least important for your target audience.

Once you have thoroughly understood your target market, you can create effective web content. This will let you know the right words to use in your content that will persuade your target market to take an action.

2. Copying Content from Competitors

Studying the high-ranking websites of your competitors is helpful. It allows you to take ideas about writing compelling content.

But copying the content of your competitors is a big mistake. Search engines will penalize your website if it contains spun content of another website. This will prevent your website from appearing on the results page of search engines.

Your web copy should be unique. It should contain original ideas. Your website content needs to be bold and different. It should address a common problem in new and creative ways.

One of the ways to craft unique content is to include your personal experiences. Tell readers about personal stories related to the topic. Including your own experience will make the content personal and memorable for the users. You must write about a topic from your unique perspective and background.

3. Lack Persuasiveness

Crafting effective web copy is all about being persuasive. Persuasive content appeals to both logic and emotion. It introduces facts and compels readers to take an action using positive words.

To write persuasive content, you need to research thoroughly about the target audience. You should also have a deep understanding of the products and services that you are selling. A detailed understanding of the products and audiences will help you write persuasive web content.

Another tip for writing persuasive content is to be empathic. Your web copy should create an emotional appeal. It should target the sensitivities of the target market. You can create empathic content by addressing the pain and pleasure points of the target audience. And of course, this requires a thorough understanding of the needs, wants, fears, and desires of the target market.

4. Focusing on Your Company

A common mistake when crafting a web copy is focusing on the company. To write compelling content, your web content should focus more on the customers. You should not tell what makes your company great. Tell your customers how your company makes them feel great.

Writing effective web copy is all about focusing on your customers. Your web copy should focus on the wants and desires of your customers.

5. Writing Complex Content

The intent of a web copy should not be to impress. It should be to convey the message most effectively. Using complex words in the content will only turn away your online audience.

You must keep the content simple. Consider getting the message across in as few words as possible. Conciseness and brevity are the hallmarks of effective web copies. Your language should to the point and brief. You should use words that can be easily understood by the average Joe.

If you fill your web copy with complex words, you risk losing the interest of most online readers. Unless your website targets academics or C-level executives, the tone of your web copy should be simple and unpretentious.

Final Remarks

Remember that crafting good web copy is the foundation of a successful website. But it is not the only thing that will attract online visitors. You must also focus on other things such as on-page and off-page SEO, blog publishing, and digital marketing. A successful online presence requires a focus on all these things.

The post The Dos and Don’ts of Web Copy Writing appeared first on SiteProNews.

If you’re new to the corporate world, you can easily miss out critical elements that make up an effective business plan. To avoid this, follow these tips to write a business plan projected for success:

1. Check Out Existing Business Plans and Use a Template

Instead of blindly developing an outline, try to find and go through already prepared business plans for reputable businesses. This should give you an in-depth idea about what a decent business plan looks like. When you’ve explored a good number of business plans, find a business planning tool or template that works best for you. You can easily find a free template online for a one-page business plan or a traditional business plan.

When considering a business plan template, closely examine its table of contents and determine which sections are relevant to your business. Then, move on to the index and assess how well it is organized. Also, study any charts or exhibits that might be included and consider whether your business plan can benefit from similar figures for data.

2. Conduct Market Analysis

Regardless of the industry you’re operating in, market analysis makes a critical section of your business plan. This is because every decision you make will take the market dynamics into account, including new opportunities, threats from competition, and the tastes and preferences of your ideal customer.

When conducting your market analysis, determine an estimate for the market size for your niche, what the competitive landscape looks like, and an evaluation of your organization’s standing in the industry. Include all these details in the market analysis section of your business plan, backing your conclusions with facts and data.

3. Understand Your Audience

One of the most valuable tips to write a business plan is to understand your audience first. We’re not talking about the target market of your business here. The audience of your business plan includes people who will be reading it. These can include a business partner, a board member, a bank manager who may want to study the plan before approving your loan application, a potential investor before offering funding, and so on.

Once you’ve understood your audience, think about the type of questions those people may ask. If you are looking forward to pitching to a venture capitalist or a banker, think like them and be prepared to answer the questions they’re most likely going to ask. Similarly, if you wish to partner up with another organization, focus on how the collaboration or partnership can create a win-win situation for both the businesses.

Plus, no matter what type of audience you have, you must be able to clearly communicate your value proposition as well as demonstrate that your plan develops your business idea into a profitable and sustainable business.

4. Include Your Marketing Strategy

Your marketing strategy forms a critical component of your business plan that builds upon the market analysis section. Apart from defining where your company fits into the market, it clarifies who will promote, sell, and price your product or service.

When creating your marketing strategy, focus on what differentiates you from others in the market or your USP (unique selling proposition). All four 4Ps of marketing, including the product, price, promotion, and place should strongly relate to your USP.

Using the research conducted during your market analysis, include in your marketing strategy what your ideal customer looks like and what they need and expect. On top of that, base your pricing strategy on insightful data from industry reports, comparisons, and competitor ads.

5. Use Visual Elements

Try to include graphs, images, charts, and other graphic content in all sections of your business plan. These illustrations should make your plan easy to digest for your audience. For example, you may want to present a step-by-step process in the form of a process chart, use a matrix to present your SWOT analysis, or a graph to unveil any numerical data.

6. Obtain Feedback from Experts

If you’ve developed a business plan for the first time, we recommend testing your developed business plan by having it inspected from industry leaders, other successful entrepreneurs, or even potential customers in your target market. They won’t just share their thoughts on the presentation and comprehensiveness of your business plan, but also offer insights into how viable the business is likely to be.

When you approach the experts, ask what they think about the business idea, who they think are you targeting, and whether or not your target audience will consider buying what you’re selling. There answers will not just help you improve your business plan but also make better business decisions.

7. Keep Reviewing and Updating the Plan

In today’s fast-paced business landscape, you can’t keep relying on a business plan you developed years ago. To adapt to the changing market dynamics and tech innovations, your business plan should also evolve. Your assumptions and strategies may also change over time to better capture the market share and respond to competitors’ activity. Hence, you must review and revise your plan from time to time to accommodate your learning as your business grows.

Conclusion

Now that you have a fair idea about how to write a business plan, it’s time to get practical. Whether you’re planning a business launch, wish to diversify your product portfolio, or want to grow your business beyond national boundaries, developing a business plan is a great place to start. We hope that this guide helps you develop a solid business plan.

The post Writing a Business Plan: 7 Tips to Follow appeared first on SiteProNews.

Similarly, 2021 was also ready for the SEO changes like every year before it. In this post, you will learn about new trends and find some old ones still standing in the SEO game. If you are ready to make your mark this year, check out these SEO changes to improve your content.

2021 SEO Trends for Professional Writing Service

It does not matter whether you are an online marketer interested in improving your inbound marketing strategy or a person just starting a new website. SEO guidelines do not prioritize one over another. The set rules are the same for everyone who is interested in ranking high in search results.

Take a closer look at the most significant SEO changes made for 2021 that will help you improve your search engine rankings!

Multitask United Model (MUM) for SEO Rankings

MUM is the latest Natural Language Processing (NLP) model created by Google, 1000 times faster than BERT. Now that says a lot about how crucial SEO is for this global company!

When Prabhakar Raghavan introduced MUM to the world at Google I/O 2021, he said that the model was capable of analyzing online content like images, text, and videos in 75 different languages. This is supposed to be ideal for complex search queries.

He further mentioned that MUM can understand languages, generate them, and train across 75 languages simultaneously. MUM is still in the testing phase, but Google will soon be letting it out of the lab for all users like professional writing service providers, video content creators, etc.

Core Web Vitals for Measuring User Experience

The SEO trend prioritizes page speed over any other website factor in 2021. Core Web Vitals are three SEO metrics that measure user experience about loading, visual stability, and interactivity.

Loading: How fast can the page load?

Visual Stability: How stable is the page while loading?

Interactivity: How long does it take to get interactive?

If you are looking to improve your inbound marketing strategy by content development, you can use the Core Web Vitals to your advantage. If a new user finds your website but does not stay, it won’t be good for the ranking. So, invest in user experience as it is directly proportional to SEO success.

Passage Indexing for Long-form Content

If you have written long-form content before but failed to get ranked on the greatest search engine, then, this SEO trend will be your new best friend!

For many professional writing service providers and bloggers, it was tough to spend hours finding the right keywords and writing thousands of words per blog post. Yet, the result was no ranking.

However, passage indexing will change the old methods of web crawling and improve SEO ranking. Google has introduced this NLP feature that will index web pages and analyze the meaning of each passage. It will help long-form content creators to get ranked on Google. based on specific sections of their posts.

More Keyword Research…Again

While those interested in inbound marketing strategy and optimization are working hard to rank on Google, the search engine keeps updating its methods to answer queries.

With Featured Snippets, related questions with answers, and Google’s business listings – people do not need to click on a link to get what they were looking for.

This is why keyword research is becoming increasingly important as SEO practices advance. To improve your search ranking, you can target long-tail keywords and write specific articles/blogs about topics.

SERPs are the best place to find the keywords that you want to try. Invest more time in searching for the keyword than any other SEO practice. It will benefit your website or business in the long run.

Voice Search: The New Game Changer

Smartphones are becoming smarter, and people are trying out new features to improve their tech experiences. Similarly, voice search is becoming a trend on its own for SEO optimization.

Let’s say, you provide a professional writing service to clients who want to target voice search queries. You’ll have to search for long-tail keywords that are very focused. Keyword research depends on your target audience and the topic. Therefore, voice search queries will be more specific and to the point.

Still, voice search optimization is new, so you can take your time learning as an SEO content creator.

Original Content is Still Relevant

Despite all the changes to SEO practices in 2021, this one hasn’t changed. No method is better than writing original content to reach a good SEO ranking.

If you want to create a killer inbound marketing strategy to increase sales or bring in new customers, original content is the best way to do it. If you want to promote an old business online, authentic content is the way to go.

Google will look for keywords and page speeds, etc., to rank a web page, but if the content is bad, it’s going to disregard it anyway. Their AI web crawlers are more efficient now as they understand language and interpret it better than they did before.

Wrapping It Up

Although there are many more SEO changes in 2021 that are equally effective, the six mentioned in this article are the core features. They will help you prepare better content for search engine ranking. Let’s recap them!

The first one was the newest NLP model from Google to improve search results. This can help you search audiences of different languages and prepare more global content.

The second one was Core Web Vitals metrics to improve user experience through page speed. Ultimately, happy visitors return.

The third one is an improved Google feature for ranking long-form content. So, if you want to write valuable pieces, instead of keyword-stuffed articles, this feature will be helpful.

The fourth and fifth are for keyword research, one for text and another for voice search. SEO writing is incomplete without keywords, but finding the right keywords for the right audience is crucial!

The last one is the ultimate feature that will help you rank on search engines. With the help of the other five, you can write great content prices with original and new information for your audience.

The post All the Latest SEO Changes in 2021 appeared first on SiteProNews.

Here are some tips for creating the ideal product hierarchy for your ecommerce website. 

1. Understand Your Product

You should understand your products to properly categorize and organize them. A product-focused approach will help you create strong taxonomies. 

You must know about the features and types of products on your ecommerce store. This will help you in properly organizing and categorizing the products that will create the best impact for your ecommerce website. 

2. Demographic-based Taxonomies

You can also create categories based on demographic data. Consider creating separate categories for products targeted to male, females, single, married, and senior individuals. You can also create categories based on the age and income of the target market. 

Find out what products are suitable for your target customers. The approach will help you organize and categorize the products to create effective taxonomies. 

3. Location-based Taxonomies 

Consider adapting your product categories based on locations. Customers in different locations may have specific preferences. 

Consider different versions of the Nike.com website. The Switzerland version of the website has the ‘Collections’ category as shown below. 

In contrast, the Australia and UK version of the website has a ‘Back to School’ category with entirely different products. 

You may create the same taxonomy for customers in specific regions. For instance, customers in the UK and France will probably have the same preferences. Optimizing the products as per geographic location will result in the best impact for your website. 

4. Taxonomy Based on Behavioral Data

You can leverage online users’ behavioral data to know which product taxonomy gives the best results. Consider using heat-maps, EEG, time spent on a page, bounce rates, and conversion rates to find out the behavior of online users. 

Behavioral data will allow you to optimize your taxonomies for products. It will let you create a taxonomy based on products that are popular among customers. 

5. Create One Category for Each Product

A common mistake when creating product taxonomy is to assign multiple categories to a product. This will create confusion for customers. Moreover, it will also create problems for you in stock management, reporting, and purchase orders. 

An exception to this rule is when creating a category for products that are on sale. A recommended practice is to add a SALE button that directs customers to products that are offered on discounts. 

6. Avoid Using ‘Misc.’ Category

Another common mistake is using the ‘Misc.’ or ‘Other’ category for products. Your customers are looking for a specific category of products. Creating a sub-category of products will be more helpful for online users. 

Your goal should be to categorize each of the products on sale on your ecommerce store. You should not leave the customer confused by adding products to the ‘Other’ category. 

7. Don’t Create Too Many Categories

Another mistake is to create too many categories for products. Creating a lot of categories will appear confusing to online users. It will also make the website look messy which will create a negative user experience. 

Consider creating no more than fifteen categories for your products. Remember that the aim of creating product taxonomies is to streamline the online customer journey. The goal should be to simplify navigating your website. 

8. Move from General to Specific

Your product category tree should have a clear hierarchy. It should move from general to specific categories and not the other way around. For instance, if you sell shoes on your online store, you should not subordinate men and women categories below the shirts category. 

You should consider online product taxonomy similar to the product placement on physical stores. The parent category of your ecommerce store is the aisle while the sub-category is the shelf where the products are placed. 

9. Optimize for SEO

Consider adding keywords in Meta details of the product taxonomies. Adding relevant and targeted keywords to your taxonomies will help in search engine optimization (SEO) of the ecommerce site. 

You can use tools such as Google Keyword Planner to find out high impression and relevant keywords. You must add keywords in headings, description, and meta tags. Moreover, you should also add keywords to the product URL. 

The best practice when optimizing for SEO is to avoid overstuffing. For instance, the following is a keyword-stuffed URL. 

https://best-shoes/classic-shows/affordable-shoes

You should aim to include only one keyword for each product category. Avoid keyword stuffing as it can lead to a penalty for your ecommerce site. 

10. Test and Adapt Taxonomy

Experimentation is important when creating a product taxonomy for your ecommerce store. You should test and adapt the taxonomy continuously. Consider A-B testing of your site to find out which has the best impact. The approach will allow you to create effective taxonomies that bring the best results. 

The process of testing and adapting should be continuous. As the organization grows, you will have to modify the taxonomy to meet the changed needs. This will ensure that the product taxonomy has the optimum results for your ecommerce website. 

Bottom-line

Organizing and categorizing products will facilitate search and site navigation. People can easily find products they want to buy. Moreover, they will more likely make repeated purchases when products are properly categorized and organized. The above tips will help you create the ideal product hierarchy or taxonomy for your ecommerce store. 

If you have trouble creating taxonomy or hierarchy for your online products, you should consider hiring professional copywriting services to create effective categories and product descriptions. Professional content specialists will optimize the taxonomy for SEO and customers. Content specialists will also guide you about what is inbound marketing and how to use product taxonomy to make your products visible online.

The post How to Create the Ideal Product Hierarchy/Taxonomy for Your Ecommerce Store appeared first on SiteProNews.

Remember though, your ability to produce content on time will have a big affect on your reputation. If you repeatedly fail to meet deadlines on time, it will negatively affect your reputation. Clients may give bad reviews on your work and you are unlikely to receive projects with a short deadline.

In many cases these are the highest paying jobs. Losing them could impact your earnings.

In this blog, we look at 7 tips that can help you complete projects on time.

Create a Timeline

Having a book writing timeline gives an overview of when you will begin writing your book and the periods for achieving major milestones. Basically, you are just taking the deadline and dividing it into shorter period timeframes for each stage of the book.

For example, suppose you have structured the book to have 4 main sections, with sub chapters within each section. You have been given a deadline of two months to complete the whole piece.

You should dedicate one week to each chapter (at most) so that you can have the major portion of the work finished within the first month. Add five additional days at the end of the draft so that you don’t go off schedule if one or two of the chapters take a bit longer to complete.

Once you have completed the first draft, you will need to read back everything. You may need to readjust the structure, edit the content and add new chapters where necessary. This process can take additional days.

When you have a timeline at the start, it will help you keep your writing on a schedule. This makes it easier to hit deadlines on time.

Consider Ongoing Projects before Accepting New Work

One common reason why eBook writers fail to meet deadlines is because they take on more projects than they can handle. If you have been guilty of this, then you need to take a step back and carefully reassess your working capability.

 There are a lot of work opportunities available right now because people are interested in reading online material. The abundance of work opportunities means new projects are being offered daily. Some freelance writers bid on everything and then get accepted for two or three projects.

It is only when they get down to writing that they realize that they’ve taken on too much work. 

Either you will try to overwork and hope to get every writing project completed on time, or you will have to sacrifice one project for the sake of the other.

If you try to work on everything, the quality of your work will go down. You are also likely to burn out.

Don’t Procrastinate!

Some writers can become distracted by what’s going on around them and lose focus on the project work. This is usually the case for new eBook authors or writers who find it difficult to concentrate.

Getting sidelined can be good in some cases when you hit the dreaded writer’s block and can’t come up with anything to write. It diverts your mind and helps you look at the book from a new perspective. It can lead to an interesting new chapter in your book.

 However, procrastinating for too long will delay your work and you will end up going over the agreed deadline.

How do you solve this problem? 

Consider removing all sources of distraction when you are writing your eBook. You can lock yourself in a room with peace and quiet, away from the TV. If you are writing on your computer, switch off social media accounts and pop ups while writing. Some people even switch their mobiles off while writing so that they can focus more.

Know Your Strengths and Limitations

Some writers can write 4,000 words a day, every day without losing a beat. Others can write only 1,000 words a day. 

Some get really focused and write for 8 hours straight without needing a break. Others prefer to take a short break every hour or to clear up their mind.

To meet deadlines successfully, understand your strengths and limitations. Take on projects with deadlines that will be suitable for your writing style, and you will have an easier time meeting them.

Get Projects that Interest You

Have you noticed how people can talk on subjects that they are interested in for hours but stumble and get quiet when you talk about something they don’t know much about? 

A sports fan can tell you all about their favorite team’s records for the past 50 years but gives you a confused look if you asked them about the stock crash that happened 24 hours ago.

Book writing is similar in many ways.

Whenever you take on a book writing project, make sure to write on something you already know about and have a genuine interest in. This will save you a lot of time researching key terms in the industry. Ideas will also come to you more easily when you are interested in the subject.

Both your existing knowledge and interest in the subject will help you complete the project on time.

Communicate With Your Client Frequently

 If you are writing an eBook for a client, make sure to get in touch with them frequently. Send them drafts at every stage so they are in the loop about how the book is being written.

If you don’t communicate with the client throughout the writing process, you could miss important elements included in the book. If you send them a finished draft a few days before the deadline, there is a chance that it can get completely rejected. 

Any gap in communication between the writer and the client leads to problems. Professional eBook writing services understand this and they keep updating clients about how the book is progressing, which keeps all parties happy.

Start Proofreading After Finishing the First Draft

A lot of eBook writers and content producers find it difficult to complete their work because they keep editing and changing everything as soon as they finish writing. Your drive for perfection can make you doubt your work and double check everything for mistakes. This can really delay the work and keep you from meeting deadlines.

The best way to overcome this is to only focus on editing the word AFTER you finish your first draft. Once you have a complete draft of the book, you will find it easier to make improvements instead of doing it while the book is still unfinished.

Conclusion

EBooks are extremely underutilized for marketing and promoting your business. One of the reasons people don’t use them is that they take a long time to complete.

In this blog, we shared 7 effective tips for writing and completing your eBook projects on time. We hope that these tips can be useful for crafting your next best selling project.

The post 7 Effective Tips to Meet the Tight Deadlines on Your eBook Writing Project appeared first on SiteProNews.

EBooks can be used for anything from spreading information and ideas to marketing your products and services to clients. You have probably seen brochures and user manuals for various products. You may have also seen an employee handbook or safety booklets at your workplace. All of these can be turned into EBooks. It makes them easier to access and use at any time.

In this blog, we review some effective EBook writing tips for small businesses and look at ways in which EBook writing services can help management achieve their business goals.

Tip #1 – Define a Clear Objective for Your EBook

One of the reasons EBooks don’t deliver promised results is that businesses don’t clearly define the purpose for writing the book. Sometimes, management fails to link the EBook with their long term business strategy and how it helps them achieve their goals.

Take a moment to consider how your EBook fits with organization goals. Are you trying to grow your brand recognition with the book or want to establish your business as an expert in the industry? Perhaps you want to start a public debate about organizational practices in the market? 

Businesses with hundreds of products create booklets to help their sales teams and customers browse through product categories. It helps generate interest in what they are offering and it is a great way to generate leads for the business.

Tip #2 – Brainstorm Ideas and Create an Outline

While it is possible to write a book on a whim without any planned structure, it won’t be a very good book that engages readers’ interest for very long. Such books tend to go all over the place and most readers give up after a few pages.

Expert EBook writers believe that there are two things you must have before you write a single word; the central premise and an overall outline for the book.

The central premise is based on your expertise or what you are trying to get out of the book. It is what helps you come up with the title.

Take the example of many self-help EBooks in the market that teach you everything from how to build your own motorbike in your garage to being the life of a party. They all have a central premise that aims to teach the reader something they want to learn.

The book outline is what gives it structure and makes it coherent for the readers. While the outline is not set in stone and it can change around as you write your book, having a rough guideline is useful to keep it on track.

Tip #3 – Write Relevant and Engaging Content

Regardless of the topic you are writing about, your main goal is to keep your reader’s interest engaged. You can do this by following a variety of techniques.

One popular method is to use lots of pictures, graphs and illustrations. In some cases, pictures ARE worth a thousand words, perhaps even more. Pictures are an excellent way to recapture interest in particularly boring or descriptive section of your books. In some cases, pictures are the only way to explain a difficult concept to the reader.

Another way to engage the audience is to ask questions. Some academic authors begin each chapter with a question and then explain the concept in detail. Throughout the chapter, they put forth more related questions that could arise in the reader’s mind and then answer them in titbits. It is a wonderful technique that many EBook writers have adopted successfully.

A similar effect can be achieved with thought provoking quotes or a narration about some historical event. People love reading stories and you can include small titbits to invigorate user interest.

Just make sure your little snippets are relevant to the main ideas you are trying present in your book.

If you are struggling with writing your EBook, you can also hire affordable book writers online. These are professional writers who can turn any idea into an engaging book that has a much better chance of selling online.

Tip #4 – Finish Your Copy before Attempting Changes

It is very tempting to edit chapters and rewrite parts of your book while you are still in the writing process. Don’t!

We have two sides in our brain and both work differently. The right side is more creative and capable of creating great works of art and literature. Keep that side dominant while you are writing the first draft of your book.

If you start editing the work to “improve it” while you are only halfway through, the left side of your brain will take over. This side of the brain is more critical and everything you have written up to that point will appear wrong or non-factual. This can shake up your confidence in your own writing ability and you will never be able to finish your book.

Only engage the left side to critically evaluate your work once you have finished a rough draft.

Tip #5 – Proofread and Edit Your Work

We recommend proofreading and fine tuning your work after you are finished with the first draft.

After you have completed the first draft of your book, go through it from the beginning to the end. Note down things you would like to change and improve. There will be places where you can improve the language to have a bigger impact on the audience. You will also find places to add more content or remove part of repetitive ideas. Adjust as you see fit.

Make sure to proofread the whole book for grammar and spelling mistakes. Getting an EBook published is easier than a hard copy, but you also need to take more responsibility. Unless you are using a professional EBook writing service that carries out proofreading as well, you will need to do it all on your own.

Thankfully most word processing software comes with its own proofreading and review features that can make your job much easier.

Tip #6 – Choose a Cover Design

Many EBook writers wonder if the cover design is important for digital copies. The truth is, a book IS judged by its cover, more so in a digital EBook market than anywhere else.

There are probably tens of thousands of EBooks in the store on topics that are similar to yours. As prospective buyers glance through the list, your book will not get more than a split second of consideration.

The cover page must be captivating. It must grab attention and give viewers pause to think and click on your book. 

Here’s an example of a captivating cover design.

 The ‘For Dummies’ is a series of books that teaches self-learners everything from business and arts, to computer programming, mechanical and plumbing work. Their books sell very well in the market.

Notice how they always use bright colours, yellow, red and black, which are unique and stand out from other books. Lots of text is used on the cover page and people instinctively click to see what it says.

Tip #7 – Publishing and Marketing Your EBook

Once you are finished with your book, the next steps are to get it published and market the book. Amazon Kindle is the biggest EBook selling platform online. It gives you quick and easy access to millions of potential customers all over the world.

Other popular platforms include Google Play and Apple iBooks that give you a royalty share for every sale. Most EBook writers prefer to work with these three as they give plenty of readerships online.

Professional EBook writers use additional forums to increase their reach. Additional forums you can use include Payhip, Fiverr, Selz and Blurb. They have a good following of readers that can be your potential customers.

Marketing for your EBook should start well before you actually launch the book. This helps create excitement. The more people that buy your EBook early on, the higher it climbs on the charts and the greater its visibility for more potential buyers.

If you are looking to write an EBook for internal corporate use or business promotion only, marketing and publishing on popular platforms are not required. However, you should still aim to write a great quality book for your readers.

That’s All Folks!

EBooks will continue to rise in popularity as people switch from the paper version to digital books. They are good for the environment, easy to purchase, cheaper to produce, and remain with you wherever you go. 

We shared some effective tips that can be useful for EBook writers to get their books published.

Do you think we missed something? Let us know in the comments below!

The post 7 EBook Writing Tips for Your Small Business appeared first on SiteProNews.

There are many reasons why businesses should include a blog on their website or hire blog writing services to do it for them. Creating a niche blog is going to be crucial, whether you’re running a large business or whether you have just launched your startup. 

Benefits for Large Industries

Just because your brand currently operates in a large industry does not mean that you shouldn’t start a blog for your website. In fact, more often than not, businesses tend to assume that since they’re operating in an already established market that all the information that a customer needs is available.

That’s not true at all. Just because you own a business in an established industry does not mean that you should ignore the importance of starting a blog for your website. 

For instance, if you’re offering moving services in your area, then there’s a lot of ways in which a blog could help your website. For example, your blog can help answer some valid questions that your consumer might have, such as:

• Do you provide moving services to businesses or residents of the area? 
• Do you offer moving services across state lines or just within your area? 
• What are the different service packages that you offer? 
• Do you provide storage facilities, packing services, packing equipment, (such as boxes), etc.? 
• What do residents or businesses look for in a moving service, and what are the major points of your potential customers? 

These are all valid questions that you can answer in your blog. Answering these questions will instantly make you appealing to potential customers (since it shows you care) and will also help establish you as an authority in the professional moving niche in your city. This was just one example of how creating a blog for your niche website can help you grow your business and make new followers. 

Including a blog in your niche website helps keep the content of your website fresh, while facilitating SEO best practices. It can help establish you as an authority, but even more importantly, it helps drive traffic to your website, which is the main reason why a niche website needs to have a blog. In the following section, we’re going to take a quick look at how you can start a blog on a niche website. 

Getting Started

A niche website deals in specific products, so if you’re going to be writing a blog, it will have to be on a specific topic as well. In other words, the blog posts that you share via your website will be on narrow topics that are related to your niche website. 

Create a Content Plan 

Regardless of whether you’re planning to start a personal blog or a blog for your niche website, you are going to need a content plan. One of the main reasons that many business owners don’t bother to include a blog in their niche website is the lack of time and blog ideas – business owners even admit to not having enough time to create and maintain a blog. Having a content plan can solve both these problems. 

There comes a time when we all run out of things to talk about while blogging. Having a detailed content plan, complete with topic ideas and dates will ensure that you’re able to produce a steady flow of blog posts for your niche website. The good news is you can hire blog writers who can do all the heavy lifting for you.

Find Topic Ideas 

There are many people who find it difficult to find blog topics for their niche website, but it doesn’t have to be that way. By putting in a little effort and using some of that grey matter, you too can find the perfect topics to blog on for your niche website. If you hate bananas, then deciding to write blogs about bananas would be a bad idea. Get it?

Google AdWords Keyword Tool – You can use tools such as Google AdWords Keyword Tool to find the top searched keyword phrases that are being used to search for your services. 

Google it – There’s also another simple way of finding the relevant keyword phrases to target with your blogs. Just type in your main keyword on Google, but don’t hit search. Google will automatically suggest the top searched keyword phrases that are relevant to your target keyword. 

Eavesdropping – Some other places to find blog topics include forums, Quora, Reddit, and the like. Here, you are more likely to find niche categories and sub-categories. Read through the conversation threads to find out customer pain points or any other issues that you can solve with a blog post.

Narrow Your Niche – So, what does that mean? It means that if you’re a business that sells phone cases, you don’t just want to write about how phone cases can save your life. Instead, let your blogs focus on what types of phones you create cases for, or what particular patterns or designs you incorporate in your phone cases that sets them apart from the rest. Writing a niche blog means honing in on a specific topic that others in your industry might be ignoring. 

Add Value to Your Website

Once you’ve figured out the topics to target along with the relevant keywords, it’s time to create stellar content. There’s no shortage of information available online. All you have to do is punch in a random product or service on Google, and you’ll be bombarded by thousands, if not millions of search results. 

You are sure to find the same results when you type in the keyword you’re targeting. In a sea of information, the only thing that’s going to separate you from the others is the quality of information you offer your readers. There’s absolutely no substitute for valuable content. 

If the blog posts you write provide your audience with the best information available online and help them solve their problems, they are going to reward you by sharing your blog posts with others, buying your product or services, or simply visiting your blog frequently to gain some more of your wisdom. Hiring professional blog writing services will ensure that your blog posts offer value by delivering a combination of informative and entertaining content to your readers.

Measure its Performance

Writing an epic blog is only half of the task. Once you’ve written the blog and packed it with all the latest relevant information you could find, you will need to use web stats tools to measure the performance of your blog posts and the overall performance of your niche website. This might take a few months, but over time, as you keep adding more high-quality blog posts to your niche website, it will give you a better picture of which posts are performing better and which ones aren’t. 

You can use that information to tweak the ones that aren’t performing well. As a rule of thumb, you should focus on writing a few high-quality blog posts as opposed to many low-quality blog posts that don’t really offer much value to the reader.  

Ending Note

The bottom line is, you want to write blogs that provide answers to the questions your potential target demographic is asking. Your potential customers who see that you feel their pain will reward you sooner or later. Starting a blog is one of the most cost-effective ways of generating traffic and conversions for your website. Since the blog, like your website, is not going to be for you, but rather, for your customers, you should aim to write blogs that solve a problem that your customers are facing or educate them on something related to your product or services. Done right, a blog has the power to establish you as an authority in your niche, improve your sales, and can also help you break into new markets.

The post How to Start a Blog on Niche Websites appeared first on SiteProNews.

If your emails stop reaching the user inbox or end up being ignored, you might blame it on your copy. However, improving the content and layout of the message is unlikely to have any significant impact unless you improve your IP and domain reputation first.

The process of improving or ‘warming up’ an IP address and domain reputation is pretty much like having a barbeque on an outdoor trip. You set up a fire in the middle of the woods, friends and family members gather around, and before you know it, the party is in full swing. 

When it comes to emailing to increase your business’s outreach, expand your customer base and drive up sales, your IP address and domain are the logs of wood – unless they are warm and lit with fire, you cannot roll out those hot and sizzling steaks (read: emails) that get the party going (read: bring returns for your business).

Maybe you have started a new business, are restructuring the existing one or adding new services to the stream. Whatever the case might be, if you have obtained a new IP address or updated your domain to reflect the changes in your practice, you need to warm it up so that email deliverability remains high. Failing to do so might lead Internet Service Providers (ISPs) to reject your email marketing campaigns or flag your messages as spam.

So, how do you ensure that your content gets delivered to the appropriate users and you avail the maximum benefits that email marketing offers?

Let’s take a deeper look.

Plan A – Create Your Own Warm-up Plan

Hiring an email reputation service is one way, but the simplest way to warm-up your IP and domain for better emailing is to create and implement your own plan for IP warm-up. This means that you need to analyze, plan, execute and then critically monitor the obtained results.

Start by developing an IP segmentation plan. Determine the number of IP addresses that you require as well as the purpose for which they are required. For instance, certain IP addresses can be used for marketing purposes whereas others can be reserved for sending confirmation or transactional messages. 

Once you are completely sure of what you need, contact the relevant authority to obtain the IP address(es) for your business. Make sure that whatever IPs you receive from the provider are not blacklisted. 

The next step is to establish whitelists and feedback loops as well as update the authentication records. Identify your best and most active subscribers that are more likely to subscribe or engage via email. Keep track of your delivery metrics and then slowly start increasing the volume of emails sent over a specific period of time.

Plan B – Contact a Deliverability Specialist

If you are new to the field of email marketing or are unsure about IP warm-up practices and how to implement them effectively, then contacting a deliverability specialist is your best bet. 

A deliverability consultant can boost your email deliverability by using a set of specialized software packages, analytical tools, and their own expertise to draft an IP warm-up plan that works best in your interest. Not only will they monitor the email campaigns but also evaluate inbox placement and various other parameters to create the best proposal and then put it to action. 

Deliverability specialists work with their clients to identify the problems that they might be encountering with their email campaigns and then search for its root cause. If your emails are being blocked or not reaching the inbox due to any other reason, the skilled consultants will study the data accordingly. They are quick to identify patterns and can easily find out the elements holding back your email campaigns. Email reputation service providers will collaborate with the ISPs and also give you suggestions to overcome the obstacles.

In simple words, employing a reputable deliverability specialist to warm up your IP address and the domain is a foolproof method that is guaranteed to give you visible results.

Plan C – Use a Shared IP Pool

Using a shared IP pool to enhance email deliverability is the go-to option for businesses that only need to send emails once in a while and are, therefore, unable to maintain a good reputation on a dedicated IP address.

The reason why using a shared pool of IP addresses works for better emailing is quite simple. It is based on one of the models of buyer behavior highlighted in the book, The History of Marketing Science. The model is, in turn, based on Sir Arthur Conan Doyle’s 19^th Century observation that while it is difficult to predict the behavior of an individual, it is relatively easy to predict the behavior of a sufficiently large group of people. 

In the emailing domain, this implies that while the credibility of a dedicated IP address having short, unpredictable ‘bursts’ of activity cannot be verified, considering a pool of IPs with appropriate activity can be authenticated on a valid ground.

In other words, infrequent sending patterns (say, less than once a week) can lead to deliverability issues for dedicated IPs. However, if you combine such email senders in a group (i.e. put them in a shared IP pool), the sending pattern tends to become more consistent. This benefits all the senders within the shared pool.

Warming up your IP address and domain reputation takes a lot of time and consistent effort. Despite employing best practices, it is something that cannot yield returns overnight. Just like it might take multiple attempts to light a matchstick and get the coals burning, it might take several attempts to warm up your IP address and domain reputation. Therefore, once you start executing a warm-up plan, keep a vigilant eye on progress so you can take any corrective measures in time.

The post Ways to Warm-up Your IP and Domain for Better Emailing appeared first on SiteProNews.

All of these, make LinkedIn a potential gold mine for your digital campaign. And one of the best ways to tap into LinkedIn’s potential is through content marketing. 

LinkedIn distributes available content to the audience through LinkedIn Pulse – an online feed that aggregates blog posts, news, and insight from industrial influencers and business experts that willingly share insider information in an attempt to increase their reach. 

The feature provides members the option of sharing self-published content directly with their audiences, but the content is tailored to the needs of each individual so viewers only see posts that they would be interested in or find relevant. 

Initially, Pulse was only open for well-known influencers, but anyone can post content on it now. In fact, 92% of B2B marketers are already doing so and are prioritizing LinkedIn in their digital marketing mix. 

The Whys

What makes LinkedIn pulse more preferable than other content platforms? It’s the stepping stone towards stronger relationships and a bigger professional network, which allows you to connect with your targeted audience at a much deeper level than other platforms do. 

Greater Visibility 

LinkedIn Pulse delivers content to employees at all organizational levels, boosting your visibility and also helping your SEO rankings. Whenever you publish something, all your connections are notified automatically, ensuring that your post doesn’t get lost.

Higher Engagement Levels

If your content offers value and focuses on the goals of your targeted audience, you can generate greater engagement levels. A research conducted by LinkedIn itself claims that 62% of users engage with educational and informative content, and another 61% engage with relevant content. What does this mean for you? If you post relevant, educational and inspiring content on LinkedIn, then you’ll soon have a large fan following. 

The Features

When you log into LinkedIn, most of the content that you see is delivered through Pulse, where more than 130,000 original articles are published every week. Posts are shared through feed as well as weekly emails. 

Pulse provides personalized content based on interests, connections and industries. The interface has been designed for skimming and quickly reviewing large batches of content. If anything seems too interesting, users can also save content. 

The Hows

1. The Headline 

LinkedIn posts must be specific and not mislead or direct users elsewhere. Cover only a single topic, but cover it better than anyone else. 

Research claims that headlines containing figures work best on LinkedIn and generate higher conversion rates. LinkedIn users like specificity, so your headings must be fixed on a single topic only. Figuring out the most effective headlines can be hard, but you’ll soon get the hang of it. Bring on board experienced blog writers, and they’ll come up with attractive headlines. 

Generally, “how-tos” and listicles work best. Refrain from headlines that ask a question because they’ve been known to perform poorly, having only 13,832 views on average. 

Also, try to limit your titles between 40 and 49 characters – because they have the maximum number of views on average. 

2. The Word Count

LinkedIn doesn’t limit posts to a specific number of words, but generally, longer posts perform better. Ideally, your posts should be between 1,900 and 2,000 words because this length has been known to receive more than 42,000 views, 550 comments and nearly 139,000 likes on average.

3. The Images

Yes, LinkedIn is for the professional industry, but even in the business world, pictures are more impactful than just plain text. So do add illustrations and infographics to your post, but they must be relevant. Generic pictures will only repel away your viewers. Also, avoid using company logos, cheesy stock photos and roadway signs that display optimistic phrases.

As per studies, every post must be accompanied with at least one image. Increase them to 8 if possible so that the post gets greater likes, shares and comments. 

Is it the same for video as well? A single video is preferable, but adding too many of them decreases views. On average, posts with just one embedded multimedia generated 15k views, but posts with three multimedia items generated only 8k views. 

4. The Connections 

As already mentioned, whenever you post something on LinkedIn, your connections receive a notification. Sounds good, right? But it’s only as good as the size of your network. In order to utilize the feature to the utmost, you must have a bigger network with many first-level connections. So how do you increase followers? Build your profile, optimize for keywords, personalize connection requests and post regularly.

5. The Frequency

Regular posting is mandatory; not just on LinkedIn, but on any content platform. Generally, you must post two times or more in a week. Hiring professional blog writers ensures that content goes out on LinkedIn at a desirable frequency. 

6. The Timings

While posting you also have to ensure that you post at appropriate times and on suitable days. HubSpot claims that the best days to post on LinkedIn are Tuesday, Wednesday and Thursday, between 5 pm to 6m. Other preferable time slots are 7 am to 8 am and at noon. 

7. The Channels 

LinkedIn Pulse comprises of over 10 channels including technology, leadership and management, social media and entrepreneurship. Try to get your posts featured on some of these so that you can reach out to a bigger audience. Browse through these channels, understand the kind of content that gets featured, and avail content writing services so that they can produce similar blogs for your company. 

8. The Promotions

Share your LinkedIn posts on other social media platforms as well, preferably on Twitter for greater visibility. 

LinkedIn is, indeed, one of the best ways to connect and engage with your target audience. When developing content, keep the above-mentioned points in mind, and you’ll soon enjoy greater visibility and conversions.

The post Take the Pulse: 8 Ways to Hack LinkedIn’s New Content Algorithm appeared first on SiteProNews.