Think of the first thing you want a user to say when they click into your website. Chances are, your answer was something like – “Wow!” “Interesting!” or even...
Category - Branding
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do...
Due to advancements in e-commerce and technology, most people think catalog printing is on its deathbed. But the fact is that catalogs might still be as...
In order for two companies to come together and flourish following a merger or acquisition, a lot of leg work needs to be done. And there’s more at stake than...
Many times have people talked about the benefits of attending various events for business. These include establishing connections and getting hot tips from...
If your business is struggling to grow and your brand is failing to get traction, there’s a good chance those factors are related. Your brand is an essential...
The use of favicons is increasing rapidly with the passage of each day. What are favicons and why are they attaining so much popularity? The importance of...
Building a brand is a very challenging task for many companies. However, without an effective brand strategy, you will not be able to create your brand...
The essence of marketing is to take advantage of new channels to help you reach prospects and clients, alike. Moreover, with increased access and usage of the...
When a customer recognizes a company logo or design, it is brand awareness. For instance, you see golden arches coming into view as you drive down the road and...
Tech-savvy, independent and hungry for success, it won’t be long before Generation Z signs onto the workforce and represents the majority of consumers – smart...
Ask nearly any American over the age of 30 “who is the King of Beers” and you’re almost guaranteed the correct answer – Budweiser. The beer conglomerate, more...
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your...
It’s not easy to start a new business. Businesses that survive and thrive have an unfair advantage. They’re started and run by people who are prepared for...
Many of you are aware of the fact that Oprah really loves bread, thanks to a popular Weight Watchers case study. This example, and that of Jared from Subway...