In the last decade, the way we do business has changed. From how we target new customers to how we retain the ones we already have, nothing is the way it was...
Tag - Marketing Strategy
If you think cold email is dead, you’re mistaken. It’s alive and well, getting people business everyday. Let’s talk about how we can get cold email working for...
As of this year, there are now over 3 billion social media users around the world – and many brands are implementing the best tactics to use social...
The power of digital has taken off and we are only just seeing the beginning of what is possible. After the rush of migration to the digital space in which...
Integration is driving non-profit organizations and is key for any institution looking to grow. It allows them to leverage technology, transform existing...
One of the biggest objections against content marketing is that it’s expensive. ‘I could run PPC ads for a month for the price of two average articles’. –...
Among all the social media platforms, Twitter has proven to be immensely popular for businesses. With 75% of B2B businesses using Twitter to market their...
There is not a single digital marketing mechanism as old and powerful as email newsletters. Marketers have created email campaigns for almost four decades and...
Social media is arguably the single most powerful tool online marketers have at their disposal, and there’s no arguing with it anymore. According to the...
Nothing is more boring than an advertisement without context. And if, as a marketing specialist, you don’t put enough effort into creating a story behind your...
Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers...
In the past couple of decades, the internet domain has expanded exponentially. What used to be mere ideas have now become practicality. With the expanding...
Reddit –Love it or hate it, you cannot ignore it. Very truly, Reddit was there even before the social media explosion took the digital marketing space by storm...
Marketing your small business is a must if you want to produce a steady stream of paying clients and customers. If you’ve noticed stagnant consumer...
Over the years, the interests and preferences of consumers have evolved and so have their behavior towards traditional advertising. Now brands understand this...